NYCXR
Technical Cofounder.  2021 – current. newyorkcityxr.com

• Building mult-sensory AI character for original fictional universe : The MAIA Project web log
• Achieved over one hour of sustained user engagement with original mixed Reality experiences at national landmarks, such as Emily Was Here on the Brooklyn Bridge and Broadway’s Wherefore Art Thou Juliet.
• Produced mixed reality storytelling with Broadway level performers  

Business for Social Responsibility (BSR)
Product Director: BSR Materiality Platform.  2021 – 2025

• Launched and continuously improved a robust web app informing Fortune 500 companies’ strategic decisions on environmental and enterprise value.
• Facilitated UX research workshops, rapidly translated business goals into actionable designs, and led global, cross-functional teams of executives, scientists and engineers to deliver human-centered product with advanced API integrations.

ChalkNotes Inc.

Co-founder, Producer & Product Owner.  2019 – 2021

• Designed, Developed and managed a consumer-facing map entertainment platform blending augmented reality, geospatial tech, and audio technologies for mixed reality experiences at real-world landmarks.
• Owned product vision and strategy, established clear product roadmaps, and executed agile development cycles to deliver intuitive user experiences.
• Invented consumer field research for uncontrolled outdoor environments leading to extended content engagement.

The Ford Foundation

Enterprise Knowledge Product Designer.  2016-2019

• Centralized 80 years of institutional data into user-friendly digital platforms, dramatically increased internal adoption and enhancing grant-making efficiency for a $600M annual grant portfolio.
• Led cross-departmental advisory council and internal user research, aligning stakeholders on technology solutions to improve adoption 10x and global operational alignment.
• Developed strategy initiatives using emerging technologies by conducting internal qualitative and quantitative user research to ensure user needs informed system design, improving operational alignment for all of Ford’s employees, both domestic and international.

Tau Investment Management
Product Designer & Manager.  2014-2016

• Designed and managed development of a mobile application to enhance transparency in global supply chain operations for leading apparel brands. Features tailored for limited connectivity and first-time users, ensuring international compliance.
• Conducted in-person ethnographic research across multiple continents to ensure the accessibility and scalability of information systems.

Freelance Consultant – Product Management, Design, Consulting.  2011-2022

• Provided strategic guidance and implementation to over 50 global organizations on UX/UI design, product management, digital transformation, and emerging technology implementation. Delivering intuitive mobile and web products for users across North America, Asia, and Africa.

Key achievements at various companies:

• • Developed products to identify human rights offenders, halting millions in unethical purchases.
  • Saved customers thousands from day one by leading international team to refactor mar-tech app
  • Provided due diligence on a $200M infrastructure investment, ensuring regulatory compliance and data integrity.
  • Accelerated revenue on 5X trajectory in 3 months with CRM usability overhaul as a central hub for efficient matchmaking between influencers and brands.
  • Sold out experiences and press in NYT and O Magazine. Designed and launched go-to-market identity & customer acquisition strategy resulting in press from 20 major organizations.
  • 25% increase in donations after 2 month overhaul of website design and donor experience
  • Turned around company from failure in 3 months redesigning inventory systems and workflows.